Why it matters.
It lets you balance a useful shutter speed against image-quality trade-offs.
A closer look.
At fixed aperture and shutter time, raising ISO generally makes the output brighter. The sensor still receives the same light. High-ISO shooting commonly reveals more visible noise.
Hold aperture and shutter fixed; compare ISO 100 and ISO 800, including a magnified shadow area.
Keep in mind.
Noise depends on captured light and camera design as well as ISO. Raising ISO cannot restore uncaptured detail.