Why it matters.
It is a useful choice when a particular framing and aperture suit your work.
A closer look.
Many primes offer wide maximum apertures. Framing changes require moving, cropping or changing lenses because there is no optical zoom range.
Set a zoom lens to one focal length for a short walk. Practice finding pictures with that fixed view.
Keep in mind.
A prime is not automatically smaller, cheaper or sharper than every zoom. Compare the actual lenses.